Children's Multivitamin™
Multivitamins (MVM)Brand: up&up
Functions
Net Contents
60 Chewable Tablet(s)
Serving Size
0.5–1 Tablet(s)
Servings Per Container
Not specified
Supplement Form
Tablet or Pill
Bar Code (UPC/SKU)
Not specified
Product Version
: 6F172 UW F2
Label Analysis
Objective insights generated automatically from the official DSLD label — a quick, factual read of how this product is formulated and disclosed.
22 distinct active ingredients are disclosed in Supplement Facts.
Every active ingredient discloses a specific amount per serving.
21 ingredients report a %DV; 9 meet or exceed 100% DV.
Label states: Gluten-Free.
This analysis is generated algorithmically from label data for educational reference only. It is not a product endorsement, ranking, or medical advice.
Allergen Guide
Free From
- Gluten
Allergen flags are parsed automatically from the official label's claims and statements. Always verify against the physical product label before use, especially if you have a severe allergy.
Supplement Facts
Serving Size: 0.5–1 Tablet(s) · 1 per day
| Ingredient | Amount Per Serving | % Daily Value |
|---|---|---|
| Total Carbohydrates | < 1 Gram(s) | 1% |
| Vitamin A(Beta-Carotene) | 3000 IU | 60% |
| Vitamin C | 60 mg | 75% |
| Vitamin D | 400 IU | 50% |
| Vitamin E | 30 IU | 150% |
| Thiamine(Vitamin B1) | 1.5 mg | 107% |
| Riboflavin(Vitamin B2) | 1.7 mg | 106% |
| Niacin | 15 mg | 83% |
| Vitamin B6 | 2 mg | 143% |
| Folic Acid | 400 mcg | 100% |
| Vitamin B12 | 6 mcg | 100% |
| Biotin | 40 mcg | 13% |
| Pantothenic Acid | 10 mg | 100% |
| Calcium | 100 mg | 6% |
| Iron | 18 mg | 90% |
| Phosphorus | 100 mg | 6% |
| Iodine | 150 mcg | 107% |
| Magnesium | 20 mg | 5% |
| Zinc | 12 mg | 75% |
| Copper | 2 mg | 100% |
| Sodium | 10 mg | 1% |
| Choline | 38 mg | — |
Percent Daily Value are based on a 2,000 calorie diet.
Other Ingredients
Target Groups
Label Claims
Directions & Suggested Use
Suggested/Recommended/Usage/Directions
Directions: 2 & 3 years of age - Chew one-half tablet daily, with food. Adults and children 4 years of age and older - Chew one tablet daily, with food.
Warnings & Precautions
Precautions re: Children
WARNING: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
Precautions re: All Other
PHENYLKETONURICS: CONTAINS PHENYLALANINE
Precautions re: Pregnant or Nursing or Prescription Medications
Caution: If your or your child is taking medication or have a medical condition, consult your doctor before taking this product. If you are pregnant or nursing a baby, ask a doctor before using this product.
Precautions re: All Other
Do not use if printed seal under cap is broken or missing.
Storage
Storage
Store in a dry place at room temperature (50(0)-86(0)F).
Formulation
Formula re: Contains
PHENYLKETONURICS: CONTAINS PHENYLALANINE
Formulation re: Does NOT Contain
GLUTEN FREE
FDA Statements
FDA Statement of Identity
dietary supplement
Other Label Statements
General Statements: All Other Content
fun animal shapes lion, monkey, elephant and bear
General Statements: All Other Content
cherry, orange and grape flavored artificially flavored
General Statements: All Other Content
19 vitamins and minerals
General Statements: All Other Content
SHOWN ACTUAL SIZE ABOVE
Brand IP Statement(s) re: (c), (TM), (SM)
(c)2012 Target Brands, Inc. All Rights Reserved
General: Product/Version Code
: 6F172 UW F2
General Statements: All Other Content
094 02 0834 ID201455
Manufacturer & Distributor
Other
Other
1-800-910-6874
Distributor
Target Corp.
Minneapolis, MN, 55403
Market Reference
Up & Up Kids Complete Multivitamin Chewable Tablets
Target3.9(254)$8.89up&up Kids' Multivitamin Gummies 250ct
Target3.9(176)$11.69up&up Kids' Multivitamin + Probiotic Gummies 70ct
Target3.9(13)$9.69up&up Teen Multivitamin Gummies
Target4.1(15)$9.99Up & Up Kids' Calcium + D3 Gummies
Target3.9(73)$9.39up&up Kids' 190ct Target
Target4.2(10)$7.99LowestThe Flintstones Chewable Kids Multivitamin with Extra Iron
Target3.9(257)$8.99What's Up Wellness Multivitamin Gummies
Silkrute4.4(87)$17.58
Where to Buy Locally
Enter your city or ZIP code to find supplement & health stores in your area that may carry this product.
Showing representative supplement & health retailers — search above for stores in your area.
Vitalife Vitamins & Supplements
4.9 (34)Vitamin & supplements store
2502 Schillinger Rd S Ste 3, Mobile, AL 36695
Southern Nutrition
4.9 (192)Vitamin & supplements store
7721 Airport Blvd e110, Mobile, AL 36608
The Health Hut
4.9 (226)Vitamin & supplements store
680 Schillinger Rd S, Mobile, AL 36695
GNC
4.1 (42)Vitamin & supplements store
807 Hillcrest Rd, Mobile, AL 36695
Southern Nutrition
5.0 (284)Vitamin & supplements store
1390 Tingle Cir E Suite D-4, Mobile, AL 36606
CVS
3.9 (59)Vitamin & supplements store
1401 Hillcrest Rd, Mobile, AL 36695
Virginia's Health Foods
4.6 (88)Vitamin & supplements store
3055A Dauphin St, Mobile, AL 36606
Walgreens
3.1 (82)Vitamin & supplements store
5705 Cottage Hill Rd, Mobile, AL 36609
Research & Studies
The Feel Good Factor: 10 proven ways to boost your mood and motivate yourself
P Holford - 2010 - books.google.com
… At ION he was involved in groundbreaking research showing that multivitamins can increase children's IQ scores the subject of a … 3 The numbers keep going up and up, and so does the …
20106 citationsThe Low-GL Diet Bible: The perfect way to lose weight, gain energy and improve your health
P Holford - 2012 - books.google.com
… multivitamins can increase children’s IQ scores – research that was published in the Lancet and the subject of a Horizon TV documentary in the 1980s. He was one of the first promoters …
20124 citationsThe Reverse Diabetes Diet
N Barnard, ND Barnard - 2007 - books.google.com
… After years of going up and up and up, the trend started to reverse. After 11 weeks, she … 1 diabetes in their children, and working with schools to serve healthy meals so children are not …
20071 citationsArsenic, cadmium, lead, and mercury in lactation foods and prenatal vitamins: Potentially avoidable exposure for breastfeeding mothers and infants
S Canale, N Blute, T Xia, M Thomas… - Breastfeeding …, 2021 - journals.sagepub.com
… Children and infants are more vulnerable to arsenic exposure because their intake per unit body mass is larger, and they have less varied diets. Not only are infants particularly …
20216 citationsA randomized air cleaner intervention study of social and behavioral impairment in childhood: The Ulaanbaatar Gestation and Air Pollution Research (UGAAR) study
U Enkhbat - 2023 - summit.sfu.ca
… Prenatal folic acid and multivitamin supplements intake is … ) during prenatal follow-up and up to 260,000 tugriks (approximately … children were invited to our study office when the children …
2023Ketogenic diet for preoperative weight reduction in bariatric surgery: A narrative review
L Colangeli, P Gentileschi, P Sbraccia, V Guglielmi - Nutrients, 2022 - mdpi.com
… 2 (95% CI: 2.63 to 3.86) already at 1-month follow-up and up to 7.11 kg/m 2 (95% CI: 5.38 to 8.84) … Multimineral and multivitamin supplements were added to the diet according to daily …
202219 citations
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VitaSuppTrack Editorial· Jun 24, 2026
Data sourced from the U.S. National Institutes of Health, Office of Dietary Supplements Dietary Supplement Label Database (DSLD) · Label entered 2013-10-25. DSLD Label ID: 26746. This information is provided for educational reference only and is not medical advice. Always follow the product label and consult a doctor or pharmacist before use.
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