Multivitamin And Mineral Powder®
Other CombinationsBrand: The Vitamin Shoppe
Net Contents
17.28 oz.
Serving Size
16.3 Gram(s)
Servings Per Container
30
Supplement Form
Powder
Bar Code (UPC/SKU)
7 66536 02312 7
Product Version
Item No. VS-2312 1592302 HQ 37
Label Analysis
Objective insights generated automatically from the official DSLD label — a quick, factual read of how this product is formulated and disclosed.
38 distinct active ingredients are disclosed in Supplement Facts.
Label includes a proprietary blend, so some individual amounts are not itemized.
28 ingredients report a %DV; 15 meet or exceed 100% DV.
Label states: Vegetarian, Gluten-Free.
This analysis is generated algorithmically from label data for educational reference only. It is not a product endorsement, ranking, or medical advice.
Allergen Guide
Contains
- Milk
- Soy
Free From
- Gluten
Allergen flags are parsed automatically from the official label's claims and statements. Always verify against the physical product label before use, especially if you have a severe allergy.
Supplement Facts
Serving Size: 16.3 Gram(s) · 1 per day
| Ingredient | Amount Per Serving | % Daily Value |
|---|---|---|
| Calories | 40 Calorie(s) | — |
| Calories from Fat | 5 Calorie(s) | — |
| Total Fat | 0.5 Gram(s) | 1% |
| Cholesterol | 3 mg | 1% |
| Total Carbohydrates | < 1 Gram(s) | 1% |
| Protein | 8 Gram(s) | — |
| Vitamin A(Beta-Carotene, Vitamin A Palmitate) | 15000 IU | 300% |
| Vitamin C(Ascorbic Acid) | 1000 mg | 1667% |
| Vitamin D(Ergocalciferol) | 500 IU | 125% |
| Vitamin E(D-Alpha-Tocopheryl Acetate) | 400 IU | 1333% |
| Vitamin K(Phylloquinone) | 5 mcg | 6% |
| Thiamine(Thiamine Hydrochloride, Vitamin B1) | 25 mg | 1667% |
| Riboflavin(Vitamin B2) | 25 mg | 1471% |
| Niacin(Niacinamide) | 100 mg | 500% |
| Vitamin B6(Pyridoxine Hydrochloride) | 25 mg | 1250% |
| Folic Acid | 400 mcg | 100% |
| Vitamin B12(Cyanocobalamin) | 25 mcg | 417% |
| Biotin(D-Biotin) | 25 mcg | 8% |
| Pantothenic Acid(D-Calcium Pantothenate) | 100 mg | 1000% |
| Calcium(Calcium Carbonate, Calcium Caseinate, Dicalcium Phosphate) | 492 mg | 49% |
| Iron(Ferrous Sulfate) | 18 mg | 100% |
| Phosphorus(Dicalcium Phosphate) | 178 mg | 18% |
| Iodine(Potassium Iodide) | 180 mcg | 120% |
| Magnesium(Magnesium Carbonate) | 200 mg | 50% |
| Zinc(Zinc Oxide) | 15 mg | 100% |
| Selenium(Selenium Proteinate) | 50 mcg | 71% |
| Copper(Copper Amino Acid Chelate) | 0.2 mg | 10% |
| Manganese(Manganese Carbonate) | 4 mg | 200% |
| Chromium(Chromium Amino Acid Chelate) | 50 mcg | 42% |
| Molybdenum(Molybdenum Amino Acid Chelate) | 50 mcg | 67% |
| Potassium(Potassium Alginate, Potassium Citrate) | 95 mg | 3% |
| Rice Bran | 1000 mg | — |
| Lemon Bioflavonoids | 400 mg | — |
| Lecithin(Soy Lecithin) | 350 mg | — |
| Choline(Choline Bitartrate, Lecithin) | 100 mg | — |
| Inositol | 100 mg | — |
| Hesperidin Complex | 25 mg | — |
| PABA | 25 mg | — |
| Rutin | 25 mg | — |
Percent Daily Value is based on a 2,000 calorie diet.
Other Ingredients
Target Groups
Label Claims
Directions & Suggested Use
Suggested/Recommended/Usage/Directions
Directions: As a dietary supplement, shake or mix one (1) heaping tablespoon or four (4) level teaspoons with your favorite juice.
Warnings & Precautions
Precautions re: Children
Keep out of reach of children.
Precautions re: All Other
Tamper evident Do not use if outer seal is broken or missing.
Precautions re: Pregnant or Nursing or Prescription Medications
Warning: Consult your healthcare provider prior to use if you are pregnant, nursing, taking any medication or have any medical conditions.
Precautions re: Children
Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
Precautions re: Allergies
Contains: Milk and Soy.
Storage
Storage
Store in a cool, dry place.
Formulation
Formulation re: Does NOT Contain
Gluten free Nut free
Formula re: Contains
Contains: Milk and Soy.
Formulation re: Does NOT Contain
Does not contain: Wheat, Gluten, Fish, Animal Derivatives, Preservatives, Artificial Colors or Flavors.
FDA Statements
FDA Statement of Identity
Dietary Supplement
FDA Disclaimer Statement
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Other Label Statements
General Statements: All Other Content
Visit www.vitaminshoppe.com or call 1-800-223-1216 for more information and to reorder.
General: Product/Version Code
Item No. VS-2312 1592302 HQ 37
General Statements: All Other Content
Includes amino acids
General Statements: All Other Content
Multivitamin
General Statements: All Other Content
Learn more at vsquality.net
General Statements: All Other Content
Typical Amino Acid Profile per 16.3 g of powder L-Alanine 240 mg L-Lysine 624 mg L-Arginine 311 mg L-Methionine 260 mg L-Aspartic Acid 520 mg L-Phenylalanine 418 mg L-Cysteine 35 mg L-Proline 80 mg L-Glutamic Acid 1750 mg L-Serine 474 mg L-Glycine 152 mg L-Threonine 351 mg L-Histidine 260 mg L-Tryptophan 50 mg L-Isoleucine 410 mg L-Tyrosine 450 mg L-Leucine 700 mg L-Valine 465 mg
Manufacturer & Distributor
Distributor
Vitamin Shoppe, Inc.
Secaucus, NJ, 07094
1-800-223-1216
Market Reference
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Netpharmacy5.0(12)$17.64Allergy Research Group Metabolic Maintenance Base Powder
The Natural Apothecary Shoppe4.5(45)$51.95Trace Minerals ConcenTrace Daily Mineral Powder
Fruitful Yield4.6(55)$30.44
Where to Buy Locally
Enter your city or ZIP code to find supplement & health stores in your area that may carry this product.
Showing representative supplement & health retailers — search above for stores in your area.
The Vitamin Shoppe
4.4 (122)Vitamin & supplements store
6701-A Loisdale Rd Suite #6695, Springfield, VA 22150
GNC
4.2 (33)Vitamin & supplements store
6541 Springfield Mall #11054, Springfield, VA 22150
Arlington Nutrition Corner
4.7 (71)Vitamin & supplements store
820 N Pollard St, Arlington, VA 22203
The Vitamin Shoppe
4.4 (175)Vitamin & supplements store
5524 Leesburg Pike Service Rd, Falls Church, VA 22041
GNC
3.9 (39)Vitamin & supplements store
6408 Springfield Plaza #7, Springfield, VA 22150
The Vitamin Shoppe
4.4 (105)Vitamin & supplements store
2460 Market St NE #701, Washington, DC 20018
GNC
4.2 (49)Vitamin & supplements store
1100 S Hayes St, Arlington, VA 22202
The Vitamin Shoppe
3.4 (97)Vitamin & supplements store
3725B Richmond Hwy, Alexandria, VA 22305
Research & Studies
Multiple choice: How to pick a multivitamin
B Liebman - Nutrition Action Healthletter, 2000 - go.gale.com
… the vitamins next to the headache medicines. Whether you're shopping on foot or by mouse, sizing up the thousands of multivitamins/minerals … But all 18 of The Vitamin Shoppe's amino …
20004 citationsThe Vitamin Shoppe: Analyzing the Supply Chain
M Ake, K Kelly, L Fournier, J Kidder - The CASE Journal, 2011 - emerald.com
… Vitamin Shoppe's smallest store at 500 square feet was located in Manhattan and the largest store, … example that follows tracks a Vitamin Shoppe branded product through The Vitamin …
2011FACTORS THAT AFFECT CUSTOMER SATISFACTION IN ONLINE SHOPPING FOR MULTIVITAMIN SUPPLEMENT DURING PANDEMIC OF COVID-19 IN …
C Primaturia, MP Berlianto - Proceedings of the International …, 2022 - ojs.uph.edu
… Based on the results of the preliminary test above, Shopee and Tokopedia were chosen to be the objects of this research. Purchasing multivitamins and micronutrients based on …
2022Personalization and Privacy: Factors Influencing Users' Willingness to Accept Personalized Information in Multivitamin Purchases. A Case Study on Shopee.
AIM Marhadi, D Putrawangsa, H Kristiawan, WTS Ajie… - Sebatik, 2025 - jurnal.wicida.ac.id
… increase Shopee users' willingness to receive personalized communications based on personal information when purchasing multivitamins on Shopee… Risk will increase Shopee users' …
2025Nutrimax Shopee Malaysia
M Murray - vogue.online2ushop.com
… Vitamin D is also important to take a little extra of than what is typically found in … multiple vitamin and mineral formula. There is a growing body of science that shows low levels of vitamin …
… Of Determinant Factors On Consumer Satisfaction That Mediates Repurchase Intention In Online Shopping Of Multivitamin Supplements During The …
C Primaturia, MP Berlianto - Enrichment: Journal of Management, 2022
20226 citations
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Data sourced from the U.S. National Institutes of Health, Office of Dietary Supplements Dietary Supplement Label Database (DSLD) · Label entered 2016-11-21. DSLD Label ID: 66990. This information is provided for educational reference only and is not medical advice. Always follow the product label and consult a doctor or pharmacist before use.
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