Brand: ON Optimum Nutrition

PowderOther CombinationsOff Market
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Net Contents

12 lb

Serving Size

167–334 Gram(s)

Servings Per Container

16

Supplement Form

Powder

Bar Code (UPC/SKU)

Not specified

Product Version

07-052-380

Label Analysis

Objective insights generated automatically from the official DSLD label — a quick, factual read of how this product is formulated and disclosed.

36Active Ingredients

36 distinct active ingredients are disclosed in Supplement Facts.

100%Amount Transparency

Every active ingredient discloses a specific amount per serving.

30% Daily Value Coverage

30 ingredients report a %DV; 21 meet or exceed 100% DV.

This analysis is generated algorithmically from label data for educational reference only. It is not a product endorsement, ranking, or medical advice.

Allergen Guide

Contains

  • Milk
  • Egg
  • Wheat
  • Soy

Allergen flags are parsed automatically from the official label's claims and statements. Always verify against the physical product label before use, especially if you have a severe allergy.

Supplement Facts

Serving Size: 167–334 Gram(s) · 1 per day

IngredientAmount Per Serving% Daily Value
Calories1630 {Calories}
Calories from Fat170 {Calories}
Total Fat19 g29%
Saturated Fat12 g60%
Cholesterol140 mg47%
Total Carbohydrates292 g97%
Sugar56 g
Protein74 g148%
Vitamin A6500 IU130%
Vitamin C66 mg110%
Vitamin D500 IU125%
Vitamin E30 IU100%
Thiamine5.1 mg340%
Riboflavin5.2 mg306%
Niacin50.6 mg253%
Vitamin B65.3 mg265%
Folic Acid436 mcg109%
Vitamin B1212.7 mcg212%
Biotin300 mcg100%
Pantothenic Acid27 mg270%
Calcium1440 mg144%
Iron5.3 mg29%
Phosphorus1160 mg116%
Iodine150 mcg100%
Magnesium239 mg60%
Zinc18 mg120%
Selenium(L-Selenomethionine)70 mcg100%
Copper1 mg50%
Manganese2 mg100%
Chromium120 mcg100%
Molybdenum75 mcg100%
Sodium820 mg34%
Potassium2200 mg63%
Creatine Monohydrate1 g
L-Glutamine500 mg
Glutamine Peptides500 mg
Choline(Choline Bitartrate)250 mg
Inositol250 mg
PABA5 mg

Percent Daily Values are based on a 2,000 calorie diet.

Other Ingredients

MaltodextrinProtein BlendArtificial FlavorsVitamin and Mineral BlendMedium Chain TriglyceridesLecithinAcesulfame Potassium

Target Groups

Adult (18 - 50 Years)

Label Claims

No Claim

Directions & Suggested Use

Suggested/Recommended/Usage/Directions

DIRECTIONS: Add two heaping scoops of Serious Mass to a blender filled with 24 oz. of water. Blend for 45-60 seconds. Then add a few ice cubes and, if desired, other calorie-contributing ingredients (see “Supercharge Your Serious Mass” below) and blend for an additional 30-45 seconds. TIPS: Mixing two scoops of Serious Mass with 24 fl. oz. of nonfat or low fat milk instead of water will give you a thicker, creamier, higher-calorie shake. New users may find it beneficial to begin with ½ of a serving daily for the first week and then gradually increase to 1 or more full servings several times a day.

Suggested/Recommended/Usage/Directions

BETWEEN MEALS: Drink ½ -1 serving of Serious Mass between meals to maintain positive nitrogen balance and support a high-calorie diet.

Suggested/Recommended/Usage/Directions

POST-WORKOUT: Begin drinking ½ -1 serving of Serious Mass 30-45 minutes following exercise to support maximum recovery.

Suggested/Recommended/Usage/Directions

BEFORE BED: Drink ½ -1 serving of Serious Mass about 45-60 minutes before bed to provide nutrients to recovering muscle throughout the night.

Suggested/Recommended/Usage/Directions

Supercharge your Serious Mass by adding one or more of these foods to your shake. Serving Size Calories 1/2 cup Granola 250 1/4 cup Chocolate Chip 198 1 tbsp. Peanut Butter 190 1 oz. Almonds 167 1 oz. Peanuts 164 1/2 cup Ice Cream 160 1 cup Whole Milk 150 1/2 cup Coconut 139 1 tbsp. Flaxseed Oil 115 1/2 cup Oat Bran 108 1 small Banana 105 1 tbsp. Honey 64 1 tbsp. Molasses 43

Warnings & Precautions

Precautions re: Children

CAUTION: KEEP OUT OF REACH OF CHILDREN.

Precautions re: Pregnant or Nursing or Prescription Medications

DO NOT TAKE THIS PRODUCT IF YOU ARE PREGNANT OR NURSING A BABY.

Precautions re: Allergies

ALLERGEN INFORMATION: CONTAINS MILK, EGG, WHEAT (GLUTAMINE PEPTIDES) AND SOY (LECITHIN) INGREDIENTS.

Storage

Storage

STORE IN A COOL, DRY PLACE.

Formulation

Formula re: Contains

1250 CALORIES 50G PROTEIN 250G+ CARBS 25 VITAMINS & MINERALS

Formulation re: Does NOT Contain

NO SUGAR ADDED*

Formula re: Contains

We’ve consolidated over 1,250 calories, 50 grams of protein, 250-plus grams of carbohydrates, and 25 vitamins & minerals with added glutamine and creatine into every serving.

Formula re: Contains

BEYOND THE BASICS › 1,250 calories per serving in water; 1,630-plus calories when made with low fat milk. › 50 grams of protein from a combination of faster and slower digesting sources including Whey, Casein, and Egg. › 250-plus grams of carbohydrates to support fueling of intense workouts and aid in the replenishment of glycogen stores - with NO ADDED SUGAR. › Enhanced with Creatine, L-Glutamine & Glutamine Peptides, Choline, Inositol, PABA, and MCTs. › 25 Vitamins & Essential Minerals with an emphasis on B-Vitamins and Antioxidants.

FDA Statements

FDA Statement of Identity

WEIGHT GAIN SUPPLEMENT

Other Label Statements

General Statements: All Other Content

Vanilla

General Statements: All Other Content

07-052-382

General Statements: All Other Content

Serious Mass is a substantial weight-gain supplement that can be used to feed serious calorie needs in a variety of different ways.

General Statements: All Other Content

NOTE: For best results use Serious Mass combined with intense weight training (3-5 times per week) and a sensible whole foods diet. Also, keep in mind that sufficient recovery between workouts impacts your ability to gain lean mass. Allowing at least 48 hours between workouts involving the same body parts is recommended.

General Statements: All Other Content

CHECK WITH A QUALIFIED HEALTHCARE PROFESSIONAL BEFORE USING THIS PRODUCT IF YOU ARE UNDER 18 YEARS OF AGE OR IF YOU HAVE ANY KNOWN OR SUSPECTED MEDICAL CONDITION(S) INCLUDING DIABETES OR HYPOGLYCEMIA, AND/OR IF YOU ARE TAKING ANY PRESCRIPTION OR OTC MEDICATION(S).

General Statements: All Other Content

CONTENTS SOLD BY WEIGHT, NOT VOLUME. SOME SETTLING MAY OCCUR.

General Statements: All Other Content

SERVING SCOOP INCLUDED, BUT MAY SETTLE TO THE BOTTOM DURING SHIPPING

General Statements: All Other Content

(3 arrows)

General Statements: All Other Content

*NOT A SUGAR-FREE PRODUCT. SEE BACK PANEL FOR COMPLETE NUTRITIONAL INFORMATION.

Seals/Symbols

ON(TM)

General Statements: All Other Content

THE BIGGER PICTURE OF WEIGHT-GAIN Serious weight gain requires serious calories. However, those who need the extra calories most, often have the toughest time consuming enough of them. For many aspiring to be bigger, highly-active metabolisms, weaker appetites, and on-the-run lifestyles make consuming sufficient calories through whole foods alone a real challenge. With Serious Mass, you’ve got nothing to lose and lots to gain.

General Statements: All Other Content

It’s time to stop thinking small; get serious – Serious Mass.

General Statements: All Other Content

THE BIGGER PICTURE WWW.OPTIMUMNUTRITION.COM

General: Product/Version Code

07-052-380

Brand IP Statement(s) re: (c), (TM), (SM)

(C)2007 OPTIMUM NUTRITION, INC

Manufacturer & Distributor

Manufacturer

ON (Consumer Affairs)

Sunrise, FL, 33325

(630) 236-0097

Market Reference

$3.00 – $67570.00· 40 listings
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    $114.99
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Research & Studies

  • Vanilla-its science of cultivation, curing, chemistry, and nutraceutical properties

    K Anuradha, BN Shyamala… - … food science and nutrition, 2013 - Taylor & Francis

    … being an important food flavoring agent, the demand for vanilla extracted from vanilla beans … benefit of vanilla extracts as antioxidants for food preservation and in health supplements as …

    2013133 citations
  • The effect of consumption volume on profile and liking of oral nutritional supplements of varied sweetness: Sequential profiling and boredom tests

    L Methven, K Rahelu, N Economou, L Kinneavy… - Food Quality and …, 2010 - Elsevier

    … to the commercial vanilla ONS products (0.003 mg lactisole/100 mL Ensure Vanilla Plus). In … The healthy older volunteer panel comprised 32 healthy, older, free-living volunteers (20 …

    2010130 citations
  • Vanilla: potential health benefits

    KW Singletary - Nutrition Today, 2020 - journals.lww.com

    … to exposing any health benefits by examining vanilla's possible biological … vanilla, providing direction for systematic research building the evidence base for potential human health …

    202063 citations
  • Development, production, and quality control of nutritional supplements for a national supplementation programme in Mexico

    JL Rosado, J Rivera, G Lopez… - Food and Nutrition …, 2000 - journals.sagepub.com

    … study was to develop supplements for nutritional support of … Programme of Education, Health, and Nutrition (PROGRESA) … The supplements for children came in chocolate, vanilla, and …

    200041 citations
  • Whey protein supplement adulteration with rice flour quantification: A simple method using ATR-FT-MIR and iPLS

    SCGN Braga, FL Braga, AF Boschetti… - Scientia …, 2021 - revistas.unitru.edu.pe

    … these food supplements for many purposes including healthy … commercial vanilla flavor whey protein supplement samples. … % whey protein isolate (Optimum Nutrition). The whey was …

    20214 citations
  • … Of Nutritive Value, Cost, Viscosity, And Acceptability Among Three Developed Oral Nutritional Supplements And A Standard Commercially-Prepared Supplement

    CR Huxel - 2011 - thekeep.eiu.edu

    … nutrition to older adults, is vital. The purpose of this study was to develop and evaluate three oral nutritional supplements in chocolate, strawberry, and vanilla … of this study benefit health …

    2011

Data sourced from the U.S. National Institutes of Health, Office of Dietary Supplements Dietary Supplement Label Database (DSLD) · Label entered 2013-05-24. DSLD Label ID: 17861. This information is provided for educational reference only and is not medical advice. Always follow the product label and consult a doctor or pharmacist before use.