Serious Mass Vanilla™
Other CombinationsBrand: ON Optimum Nutrition
Net Contents
6 Pound(s)
Serving Size
167–334 Gram(s)
Servings Per Container
8
Supplement Form
Powder
Bar Code (UPC/SKU)
7 48927 02300 8
Product Version
12-140-300
Label Analysis
Objective insights generated automatically from the official DSLD label — a quick, factual read of how this product is formulated and disclosed.
36 distinct active ingredients are disclosed in Supplement Facts.
Every active ingredient discloses a specific amount per serving.
30 ingredients report a %DV; 21 meet or exceed 100% DV.
This analysis is generated algorithmically from label data for educational reference only. It is not a product endorsement, ranking, or medical advice.
Allergen Guide
Contains
- Milk
- Egg
- Wheat
- Soy
Allergen flags are parsed automatically from the official label's claims and statements. Always verify against the physical product label before use, especially if you have a severe allergy.
Supplement Facts
Serving Size: 167–334 Gram(s) · 1– per day
| Ingredient | Amount Per Serving | % Daily Value |
|---|---|---|
| Calories | 1630 Calorie(s) | — |
| Calories from Fat | 170 Calorie(s) | — |
| Total Fat | 19 Gram(s) | 29% |
| Saturated Fat | 12 Gram(s) | 60% |
| Cholesterol | 140 mg | 47% |
| Total Carbohydrates | 292 Gram(s) | 97% |
| Sugar | 56 Gram(s) | — |
| Protein | 74 Gram(s) | 148% |
| Vitamin A | 6500 IU | 130% |
| Vitamin C | 66 mg | 110% |
| Vitamin D | 500 IU | 125% |
| Vitamin E | 30 IU | 100% |
| Thiamine | 5.1 mg | 340% |
| Riboflavin | 5.2 mg | 306% |
| Niacin | 50.6 mg | 253% |
| Vitamin B6 | 5.3 mg | 265% |
| Folic Acid | 436 mcg | 109% |
| Vitamin B12 | 12.7 mcg | 212% |
| Biotin | 300 mcg | 100% |
| Pantothenic Acid | 27 mg | 270% |
| Calcium | 1400 mg | 140% |
| Iron | 5.3 mg | 29% |
| Phosphorus | 1160 mg | 116% |
| Iodine | 150 mcg | 100% |
| Magnesium | 239 mg | 60% |
| Zinc | 18 mg | 120% |
| Selenium | 70 mcg | 100% |
| Copper | 1 mg | 50% |
| Manganese | 2 mg | 100% |
| Chromium | 120 mcg | 100% |
| Molybdenum | 75 mcg | 100% |
| Sodium | 820 mg | 34% |
| Potassium | 2200 mg | 63% |
| Creatine Monohydrate | 1 Gram(s) | — |
| L-Glutamine | 500 mg | — |
| Glutamine Peptides | 500 mg | — |
| Choline(Choline Bitartrate) | 250 mg | — |
| Inositol | 250 mg | — |
| PABA | 5 mg | — |
Percent Daily Values are based on a 2,000 calorie diet.
Other Ingredients
Target Groups
Label Claims
Directions & Suggested Use
Suggested/Recommended/Usage/Directions
Directions: Add two heaping scoops of Serious Mass to a blender filled with 24 oz. of water. Blend for 45-60 seconds. Then add a few ice cubes and, if desired, other calorie-contributing ingredients (see “Supercharge Your Serious Mass” on the opposite panel) and blend for an additional 30-45 seconds. Tips: Mixing two scoops of Serious Mass with 24 oz. of nonfat or low fat milk instead of water will give you a thicker, creamier, higher-calorie shake. New users may find it beneficial to begin with 1/2 of a serving daily for the first week and then gradually increase to 1 or more full servings several times a day.
Suggested/Recommended/Usage/Directions
Between meals: Drink 1/2 - 1 serving of Serious Mass between meals to maintain positive nitrogen balance and support a high-calorie diet. Post-Workout: Begin drinking 1/2 - 1 serving of Serious Mass 30-45 minutes following exercise to support maximum recovery. Before Bed: Drink 1/2 - 1 serving of Serious Mass about 45-60 minutes before bed to provide nutrients to recovering muscle throughout the night. Note: For best results use Serious Mass combined with intense weight training (3-5 times per week) and a sensible whole foods diet. Also, keep in mind that sufficient recovery between workouts impacts your ability to gain lean mass. Allowing at least 48 hours between workouts involving the same body parts is recommended.
Warnings & Precautions
Precautions re: Allergies
Allergen Information: Contains milk, egg, wheat (glutamine peptides) and soy (lecithin) ingredients.
Precautions re: Pregnant or Nursing or Prescription Medications
Warning: Not for use by those with pre-existing medical conditions or taking any medications, those under the age of 18 or women that are pregnant or nursing.
Precautions re: Children
Warning: Not for use by those with pre-existing medical conditions or taking any medications, those under the age of 18 or women that are pregnant or nursing.
Formulation
Formulation re: Other
The True Strength of Weight Gainers Serious weight gain requires serious calories. However, those who need the extra calories most often have the toughest time consuming enough of them. For many aspiring to be bigger, a highly-active metabolism, weaker appetite and on-the-run lifestyle can make it a real challenge to consume enough calories through whole foods alone. With Serious Mass, you've got nothing to lose and lots to gain.
Formula re: Contains
We've consolidated 1,250 calories, 50 grams of protein, 253 grams of carbohydrates, 25 vitamins & minerals, glutamine and creatine into every serving.
Formulation re: Other
This product contains ingredients of international and domestic origin
Formula re: Contains
Beyond the Basics 1,250 calories per serving in water; 1,630 calories when made with low fat milk. 50 grams of protein. 253 grams of carbohydrates to support fueling of intense workouts and aid in the replenishment of glycogen stores - with no added sugar. Includes creatine, l-glutamine & glutamine peptides, choline, inositol, PABA, and MCTs.
Formula re: Contains
50 g protein 253 g carbs 25 vitamins & minerals Vanilla Naturally & artificially flavored 1250 calories
Formula re: Contains
Serious Mass is a weight-gain supplement that can be used to feed serious calorie needs in a variety of different ways.
FDA Statements
FDA Disclaimer Statement
These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
FDA Statement of Identity
Dietary Supplement
Other Label Statements
General Statements: All Other Content
It’s time to stop thinking small; get serious – Serious Mass. True strength
Seals/Symbols
Manufactured in the USA in our NSF GMP registered facility
General Statements: All Other Content
Serving scoop included, but may settle to the bottom during shipping.
General Statements: All Other Content
Supercharge your serious mass by adding one or more of these foods to your shake. Serving Size Calories 1/2 cup granola 250 1/4 cup chocolate chips 198 2 tbsp. peanut butter 190 1 oz. almonds 167 1 oz peanuts 164 1/2 cup ice cream 160 1 cup whole milk 150 1/2 cup coconut 139 1 tbsp. flaxseed oil 115 1/2 cup oat bran 108 1 small banana 105 1 tbsp. honey 64 1 tbsp. molasses 43
Seals/Symbols
Authentic Optimum Nutrition Product To ensure the authenticity of this product, make sure the on hologram stripe is present on the neckband. Further info. at www.optimumnutrition.com/authentic
General Statements: All Other Content
Scan this QR code with your smartphone for further info and promotions
Manufacturer & Distributor
Manufacturer
Optimum Nutrition
975 Meridian Lake Dr., Aurora, IL, 60504
1 (800) 705-5226
Market Reference
Optimum Nutrition Serious Mass
Walmart4.7(30000)$32.97LowestOPTIMUM NUTRITION SERIOUS MASS 2.73KG Vanilla
yakkastrength.co.uk4.7(30000)$47.86Optimum Nutrition Pro Gainer Weight Gainer Protein Powder
Optimum Nutrition - US4.6(1900)$166.49Serious Mass Weight Gainer Protein Powder
Pronto Home Delivery4.7(30000)$137.99Optimum Nutrition Serious Mass 12lb High Protein Muscle Building Pick
eBay - 92supps4.7(29000)$84.99Optimum Nutrition Serious Mass Protien 8 Servings Chocolate Powder 2.72 kg
amama$65.95Optimum Nutrition (ON) Micronized Creatine Powder - 250 Gram & Serious Mass Gainer (Veg) 1 kg (Vanilla)
Silkrute5.0(2)$72.15Optimum Nutrition Serious Mass Weight Gainer Protein Carb Powder
eBay4.7(30000)$95.00
Where to Buy Locally
Enter your city or ZIP code to find supplement & health stores in your area that may carry this product.
Showing representative supplement & health retailers — search above for stores in your area.
Propello Life
5.0 (129)Vitamin & Supplements Shop
7350 Industrial Pkwy, Plain City, OH 43064, United States
Bloomingdale Bulk Foods
4.6 (573)Supermarket
44085 Co Rd 388, Bloomingdale, MI 49026, United States
Busch's Fresh Food Market
4.4 (923)Supermarket
2020 Green Rd, Ann Arbor, MI 48105, United States
Meijer
4.2 (2912)Supermarket
800 US-131, Three Rivers, MI 49093, United States
Three Dog Bakery
4.8 (356)Pet Care Store
444 Massachusetts Ave, Indianapolis, IN 46204, United States
Dollar General
3.5 (225)Pound Shop
234 S Jefferson Ave, Plain City, OH 43064, United States
5 Star Nutrition Muncie
5.0 (246)Vitamin & Supplements Shop
806 E McGalliard Rd Ste C, Muncie, IN 47303, United States
Research & Studies
6 Best Protein Powders With Creatine (Ranked Best To Worst)
I a Hurry, HMT Pick - feastgood.com
… Medical Disclaimer: The material presented in this article aims … the 10lb size is only available in Chocolate or Vanilla). … for the lowest price, then Serious Mass is a great choice. It offers …
Oral nutritional supplements and taste adherence in malnourished adults inpatients, effect on adhesion during hospital stance
DA de Luis, O Izaola, JJ Lopez… - Annals of Nutrition & …, 2015 - search.proquest.com
… The term malnutrition is used only for undernutrition in health care, caused by changes of the … the vanilla and strawberry flavors too. ONSs are a less invasive starting nutritional support. …
201538 citationsVanilla: potential health benefits
KW Singletary - Nutrition Today, 2020 - journals.lww.com
… to exposing any health benefits by examining vanilla's possible biological … vanilla, providing direction for systematic research building the evidence base for potential human health …
202063 citationsDevelopment, production, and quality control of nutritional supplements for a national supplementation programme in Mexico
JL Rosado, J Rivera, G Lopez… - Food and Nutrition …, 2000 - journals.sagepub.com
… study was to develop supplements for nutritional support of … Programme of Education, Health, and Nutrition (PROGRESA) … The supplements for children came in chocolate, vanilla, and …
200041 citations… Of Nutritive Value, Cost, Viscosity, And Acceptability Among Three Developed Oral Nutritional Supplements And A Standard Commercially-Prepared Supplement
CR Huxel - 2011 - thekeep.eiu.edu
… and evaluate three oral nutritional supplements in chocolate, strawberry, and vanilla flavors that were … The results of this study benefit health professionals since there are alternative oral …
2011A comprehensive review on vanilla flavor: extraction, isolation and quantification of vanillin and others constituents
AK Sinha, UK Sharma, N Sharma - … of food sciences and nutrition, 2008 - Taylor & Francis
… Thus, owing to its medicinal properties, besides being a highly valued flavoring agent, vanilla has tremendous potential to be used as a food preservative and health food agent. …
2008511 citations
Related News
Riboflavin (Vitamin B2) on the Label
What riboflavin is, how much a typical product provides, and why it can change the color of urine.
VitaSuppTrack Editorial· Jun 24, 2026Magnesium Forms Explained: Oxide, Citrate, and Glycinate
The magnesium form on a label affects how much elemental magnesium you get. Here is how the common forms compare.
VitaSuppTrack Editorial· Jun 24, 2026Vitamin D: What the Label Numbers Mean
How to read vitamin D amounts on a Supplement Facts panel, the IU-to-mcg conversion, and why %DV matters.
VitaSuppTrack Editorial· Jun 24, 2026
Data sourced from the U.S. National Institutes of Health, Office of Dietary Supplements Dietary Supplement Label Database (DSLD) · Label entered 2020-05-22. DSLD Label ID: 218676. This information is provided for educational reference only and is not medical advice. Always follow the product label and consult a doctor or pharmacist before use.
Related Products

01-02 Enhanced Fat Melting Matrix
ATS Labs

1000 mg Vitamin C Acai Berry
Emergen-C

1000 mg Vitamin C Cranberry Pomegranate
Emergen-C

1000 MG Vitamin C Cranberry-Pomegranate
Emergen-C