WholeMega®

Suggested/Recommended/Usage/Directions

Suggested Use: Two softgels two times daily. For best results, take two softgels immediately before your two largest meals.

Storage

Store in a cool, dry place. DO NOT REFRIGERATE.

Formulation re: Does NOT Contain

Naturally gluten free.

Formulation re: Does NOT Contain

Our premium softgel capsules are prepared without any chemical solvents and are prion free.

FDA Disclaimer Statement

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

FDA Statement of Identity

DIETARY SUPPLEMENT

General Statements: All Other Content

100% Wild Alaskan Salmon

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1000 mg

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Before After

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EPA DHA

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Extra Virgin Omega-Rich Fish Oil

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Nature’s Whole Complement of Sixteen Omegas – 3, 5, 6, 7 and 9’s • Bioavailable: Clinically Shown to Enter Cell Membranes for Optimal Fish Oil Benefits • Effective: Reduces Inflammatory Arachidonic Acid* • Whole: Natural Source of Omegas + Vitamin D + Astaxanthin

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NEW

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Omega-3 ng/1 x 106 cells

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Patent Pending

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Please help protect our planet – recycle this bottle and box after use.

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This package is made of 100% recycled paperboard (35% post- consumer content). It is processed chlorine-free (PCF) and uses vegetable oil-based inks.

Brand IP Statement(s) re: (c), (TM), (SM)

Clearly Different: Coventional Fish Oil Wholemega(TM)

Brand IP Statement(s) re: (c), (TM), (SM)

Nature’s Whole Complement of Sixteen Omegas – 3, 5, 6, 7 and 9 Fatty Acids A Whole New Approach To Fish Oil New Chapter(R) is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, highly processed and “purified” oils on the market today. From the pristine, protected waters of Alaska directly to you, Wholemega is 100% wild-caught salmon oil; rigorously tested to ensure each capsule delivers Nature’s bioavailable, effective, and whole profile of beneficial fatty acids and nutrients. Omega Oils & Optimal Health Natural salmon oil contains a balance of vital Omega 3, 5, 6, 7 and 9’s, often referred to as “good fats.” These good fats, which include two essential fatty acids the human body cannot produce on its own, serve to nourish brain, heart, eye, and kidney tissues.* They have been shown to benefit cardiovascular, immune system, brain, and digestive health.*

Brand IP Statement(s) re: (c), (TM), (SM)

The Benefits of Whole Wholemega(TM) is a true expression of nature’s wisdom. By using only sustainably caught Alaskan salmon – among the world’s cleanest and most pure fish stocks – an extra virgin, low heat process is all that’s required to deliver nature’s intelligence and the whole complement of omega fatty acids, while still guaranteeing optimal purity. “Food Grade” Wholemega oil is extensively tested for detectable PCBs, heavy metal contaminants, and toxins that must be distilled out of other fish oils. Effectiveness For optimal benefit, fish oil must be incorporated into cell membranes, where it serves to modulate cell signal events (e.g. modulate inflammation) and increases membrane fluidity.* As demonstrated in a human clinical trial, Wholemega has been shown to incorporate into peripheral blood mononuclear cells (PBMCs) – allowing fish oil to provide its beneficial effects. Additionally, Wholemega has been shown to down-regulate inflammatory arachidonic acid (AA); significantly improving the balance of inflammatory AA to anti-inflammatory EPA.* Preliminary data also shows Wholemega may down-regulate inflammatory markers, such as LDL (“bad”) cholesterol and C-Reactive Protein.* A human clinical study (see chart) demonstrates the change of essential fatty acid content (EPA & DHA) in cell membranes (PBMC) after consuming Wholemega:

Brand IP Statement(s) re: (c), (TM), (SM)

The Difference Is Clear The dull, yellow hue of conventional fish oils is symbolic of “purified” products. In the heavy processing required for aging or tainted fish stocks (to remove toxins, PCBs, heavy metals, etc.), many beneficial compounds that give fresh fish oil its vibrant color can be destroyed and lost forever. Wholemega, however, delivers an oil that is striking in color – similar to what you’d see in the whole salmon fillets found in any natural fish market. The brilliant hue in Wholemega comes from Astaxanthin – an extremely powerful antioxidant that is naturally found in wild salmon and abundant in this extra virgin fish oil. The gentle process used to extract Wholemega preserves this antioxidant as well as numerous other beneficial compounds – including Vitamin D. In fact, this whole oil is delivered from a government inspected FOOD GRADE facility.

Seals/Symbols

100% Sustainably Wild-Caught Salmon

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HEART HEALTHY

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Purple Loves Green(TM)NewChapter(R)

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WHOLEmega(TM)